Earshotby flowxscale

Cape Town · The Founding Ten · Open now

To grow your business today, the people around you must be able to hear you, find you and reach you in one tap.

Earshot does the three: a weekly episode in your own voice on Spotify, Apple Podcasts, YouTube and your Google Business Profile, a 15-second jingle that sings your search term, and a one-page site that turns the search into a WhatsApp message. Your part: approve four scripts a month.

Hear it: a 38-second demo for a Bellville plumber

0:00 / 0:00

Why your geyser trips in winter. A stock voice, not a clone, for a fictional business. Download the MP3.
Send me my free demo episodeHow it works

First episode on air within 14 days of your voice note. Nothing to pay until it is.

On air before you pay
Month to month, no contract
Nothing goes out without your approval
Your jingle is yours for life

Step one costs nothing

Hear yourself first. Free.

  1. Send a voice note

    Two minutes of you talking about your last job, recorded on your phone and emailed to us. Sign the voice-clone consent first, one tap.

  2. Get your demo back

    Within five days: a 45-second episode about your business, in your voice, with a jingle in front of it.

  3. Then decide

    Like it? Claim a founding place. Don't? Say so and we delete your clone the same day. No card, no contract, no chasing.

Send me my free demo episode

This is the whole test. If you don't like what you hear, you've lost two minutes.

Who this is for

For

  • Owner-run businesses in Cape Town that people call or book when they need something fixed, installed or checked; cleaned, treated or moved; looked after, taught, styled or groomed; or their books, admin and social media taken care of. One or two locations, or just you and a van.
  • Your customers find you by searching for what you do near them. If that is how work reaches you, this is for you, whatever you do.
  • An owner who will read four short scripts a month and reply "approved".

Not for

  • Anyone who already has all the work they can handle.
  • Franchises.
  • Businesses with a marketing team.

How it works

  1. Hear your demo. A two-minute voice note and a one-tap consent. Your demo comes back within five days.
  2. Say yes. We clone your voice, cut your jingle, pick and test your search term, and build your one-page site on your own .co.za domain.
  3. Four approvals a month. Four scripts arrive by email. Each takes a few minutes to read. Nothing goes out until you reply "approved".
  4. On air, every week. Your episode goes to Spotify, Apple Podcasts, YouTube and your Google Business Profile, written up on your site, with your jingle in front. A report by email every month: who listened, who searched, who messaged.

Pricing. Month to month. No contract.

Your jingle comes with every tier, and it is yours for life. Leave any month. We delete your clone on request.

Heard

Heard every week

R2,500 a month

  • A weekly episode in your voice, in English or Afrikaans
  • On Spotify, Apple Podcasts, YouTube and your Google Business Profile
  • A one-page site on your own domain
  • A monthly report by email

Recommended

Found

Found on Google

R3,500 a month

  • Everything in Heard
  • English and Afrikaans, both included
  • Search ads built from your term; you pay Google directly
  • A web address that is your search term, like bellvilleplumber.co.za
  • Replies to your Google reviews, drafted for your approval

Booked

Leads booked

R4,500 a month

  • Everything in Found
  • A WhatsApp and voice agent that answers, quotes and books, 300 minutes a month
Launch fee
R4,500 once, for your voice clone, your jingle, your site and your search term. The founding ten pay no launch fee, and their price stays where it is for as long as they stay.
Another language
R500 a month: Afrikaans on Heard, and isiXhosa, isiZulu or Portuguese on any tier as ElevenLabs adds them
Second location
half the tier price again
Ad spend
Ad spend is billed by Google directly. Nothing is marked up.

The Cape Town Founding Ten

Ten founding places in Cape Town. Open now.

What the founding ten get

  • Launch fee waived. R4,500 of setup for R0: voice clone, jingle, one-page site and search term. Business eleven pays it.
  • Jingle for Life. Yours even if you leave after month one.
  • Founder Price Lock. The price on this page for as long as you stay.
  • On Air Before You Pay. Billing starts the day your first episode is published: on your site, your Google Business Profile and your podcast feed. The apps list it as soon as they approve the feed, usually within days. Your part: the voice note, the consent, and an "approved" reply to each of the first four scripts within two working days.
  • Nothing without your approval. Scripts, your jingle and every reply to a review go out only after you approve them.

Why ten

We check every voice clone, pick every jingle and test every search term ourselves before a first episode goes out. The first three go on air before the December shutdown; the rest from 11 January 2027. Reserve by Friday 11 December 2026 to keep the waiver, or until the tenth business confirms, whichever comes first.

In season now: pest control, cleaning, tyres and painting. On the Found tier, your search ads start the week you are live. Everyone else: be found when the phones start again in January.

Reserve a place and get your demo

Four details. We use them to contact you about the pilot and for nothing else.

In your own words.

Where you're based. Your episodes name the places you actually serve.

We email you within the working day with the consent form and what to say in your voice note. Your founding place is held for seven days after your demo. Privacy.

Prefer to talk first? Email us.

Questions owners ask

"I hate my own voice."

Everyone does, for about a minute. Your customers already know it, and it is the reason they trust you. The demo settles it before you pay anything. If you say no, the clone is deleted the same day.

"Will it sound like a robot?"

You'll hear your demo first. The clone is made from two minutes of you, and every script is read in it. If a line reads wrong, you change it in the script before it goes out.

"I don't have time for this."

Four scripts a month. Each takes a few minutes to read and one reply to approve. We chase, you reply. There is nothing else.

"Do my customers know it's AI?"

Yes. Every post and episode carries one line: drafted with AI and approved by you. Your facts, your voice, your approval.

"What if I want to stop?"

Stop any month. There is no contract. You keep your jingle, and we delete your clone.

"What does it cost beyond the subscription?"

If you take the Found or Booked tier, Google bills your ad spend to you directly, and nothing is marked up. Beyond that, your time: four approvals a month.

"Why only ten, and why Cape Town?"

Because we check every clone, pick every jingle and test every search term ourselves before a first episode goes out, and because we are here. The first three go on air before the December shutdown, the rest from January. Thirty businesses by month six, a hundred by month twelve.

For partners and reviewers

Built on ElevenLabs

Every piece of audio comes out of ElevenLabs.

  • Instant Voice Clone, so every episode is you.
  • Text to Speech, for every episode.
  • Music, for your jingle.
  • Speech to Text, to check your term is clear inside five seconds.
  • Agents, for the WhatsApp and voice agent.

English and Afrikaans now. isiXhosa, isiZulu and Portuguese as ElevenLabs' language coverage allows.

Why radio is next

Three in four South Africans aged 15 and older listen to the radio every week, for more than five hours a day on average, across more than 250 licensed stations in every official language. Airing a spot costs little. Producing one is what priced small businesses out, and that is the cost we remove.

Planned: your jingle cut into 15 and 30-second spots for your community station, and YouTube pre-roll.

Sources: BRC RAMS Amplify, 2024; ICASA State of the ICT Sector Report, 2024.

The plan

Ten founding businesses in Cape Town from December 2026. Thirty businesses by month six and a hundred by month twelve, across five South African metros; then Namibia, Botswana, Zimbabwe, Zambia and Mozambique.